NASCAR x Ally Racing x Unrivaled | Alex Bowman #48 Race Car + Livery Design
Sports illustrator, graphic designer, and art director Sophia Chang was commissioned to design a custom race car kit for NASCAR driver Alex Bowman and the Ally Racing No. 48. The project included the complete race car wrap and livery, racing firesuit, and helmet design.
The collaboration connected NASCAR and women’s professional basketball through Ally’s support of Unrivaled, the player-owned 3-on-3 women’s basketball league co-founded by WNBA stars Napheesa Collier and Breanna Stewart. The project brought motorsports, women’s sports, athlete partnerships, and sponsorship creative together through a highly visible cross-sport brand collaboration.
Sophia attended the race at Homestead-Miami Speedway, experiencing the design in competition from the pit box alongside Unrivaled co-founder Napheesa Collier.
The project expanded Sophia’s sports design practice into motorsports, combining race car livery design, sports illustration, graphic design, athlete partnerships, sponsorship creative, women’s basketball, experiential, and cultural storytelling across the car, driver apparel, and racing environment.
The collaboration connected NASCAR and women’s professional basketball through Ally’s support of Unrivaled, the player-owned 3-on-3 women’s basketball league co-founded by WNBA stars Napheesa Collier and Breanna Stewart. The project brought motorsports, women’s sports, athlete partnerships, and sponsorship creative together through a highly visible cross-sport brand collaboration.
Sophia attended the race at Homestead-Miami Speedway, experiencing the design in competition from the pit box alongside Unrivaled co-founder Napheesa Collier.
The project expanded Sophia’s sports design practice into motorsports, combining race car livery design, sports illustration, graphic design, athlete partnerships, sponsorship creative, women’s basketball, experiential, and cultural storytelling across the car, driver apparel, and racing environment.
SERVICES PROVIDED
Sports Illustration · Graphic Design · Race Car Livery Design · Motorsports Design · Apparel Design · Helmet Design · Sponsorship Creative · Sports Marketing Creative · Experiential Design
Services: Motorsports Design · Race Car Livery Design · Sports Graphic Design · Helmet Design · Firesuit Design · Sponsorship Creative · Brand Collaboration · Art Direction
swang × Callaway Golf | Commercial Golf Illustration + Branded Content
SWANG always looked at golf a little differently.
Sports illustrator Sophia Chang partnered with SWANG and Callaway Golf to create original golf illustrations for “Translation: A Swang Thang,” a branded commercial campaign featuring golfer and creative Roger Steele.
Working under the creative direction of Kahreh Daugherty, Sophia was brought into the production on a fast turnaround to develop a series of custom illustrations designed to appear as graphic overlays throughout the commercial. The artwork translated golf terminology, references, and inside jokes into playful visual moments that complemented SWANG’s distinctive perspective on contemporary golf culture.
Created within just a few days, the project combined sports illustration, golf illustration, commercial illustration, and motion-ready artwork, demonstrating Sophia’s ability to quickly interpret a creative brief and deliver original artwork within an active commercial production.
SERVICES PROVIDED Sports Illustration · Golf Illustration · Commercial Illustration · Campaign Illustration · Branded Content Illustration · Motion Graphics Artwork · Video Illustration · Digital Illustration · Production Artwork
Sports illustrator Sophia Chang partnered with SWANG and Callaway Golf to create original golf illustrations for “Translation: A Swang Thang,” a branded commercial campaign featuring golfer and creative Roger Steele.
Working under the creative direction of Kahreh Daugherty, Sophia was brought into the production on a fast turnaround to develop a series of custom illustrations designed to appear as graphic overlays throughout the commercial. The artwork translated golf terminology, references, and inside jokes into playful visual moments that complemented SWANG’s distinctive perspective on contemporary golf culture.
Created within just a few days, the project combined sports illustration, golf illustration, commercial illustration, and motion-ready artwork, demonstrating Sophia’s ability to quickly interpret a creative brief and deliver original artwork within an active commercial production.
SERVICES PROVIDED Sports Illustration · Golf Illustration · Commercial Illustration · Campaign Illustration · Branded Content Illustration · Motion Graphics Artwork · Video Illustration · Digital Illustration · Production Artwork
Yahoo Fantasy | Artist-Designed App Icon + Sports Illustration
Sports illustrator and designer Sophia Chang was personally invited by Yahoo Sports executive Ryan Spoon to create an original artist-designed app icon for Yahoo Fantasy, bringing her distinctive visual language into one of the leading fantasy sports platforms.
Sophia was selected alongside a group of artists and designers to create custom artwork specifically for Yahoo Sports. Her original design became a selectable Yahoo Fantasy app icon, allowing fantasy players to personalize the app experience with artist-created artwork directly within the product. The collaboration was released as part of Yahoo Sports' 28 Days of Fantasy ahead of the 2025 NFL fantasy football season.
The project brought together sports illustration, digital product design, artist collaboration, fantasy sports, and fan personalization, translating Sophia's illustration practice into a functional piece of the Yahoo Fantasy mobile experience.
SERVICES PROVIDED Sports Illustration · Commercial Illustration · App Icon Design · Digital Illustration · Product Artwork · Sports Product Design · Artist Collaboration · Fan Experience Design
#TodayAtApple Workshop: Brand Strategy Workshop + Creative Speaking | Today at Apple Santa Monica
Sophia Chang was invited to lead Blueprints for Brand Growth, an interactive brand strategy and business workshop designed for small business owners, entrepreneurs, and emerging professionals.
Presented as part of Today at Apple in Santa Monica, the 90-minute workshop translated Sophia’s broader brand strategy methodology into an accessible, hands-on experience focused on helping participants evaluate where their brands are today and build a clearer path toward future growth.
Through guided exercises, attendees worked through brand reflection, goal setting, opportunity development, and strategic planning, leaving the session with an individualized growth framework aligned with their business goals and aspirations.
The engagement marked Sophia’s third invitation to speak with Apple since 2014, reflecting an ongoing practice spanning public speaking, workshop facilitation, brand strategy, creative entrepreneurship, and business education.
Presented as part of Today at Apple in Santa Monica, the 90-minute workshop translated Sophia’s broader brand strategy methodology into an accessible, hands-on experience focused on helping participants evaluate where their brands are today and build a clearer path toward future growth.
Through guided exercises, attendees worked through brand reflection, goal setting, opportunity development, and strategic planning, leaving the session with an individualized growth framework aligned with their business goals and aspirations.
The engagement marked Sophia’s third invitation to speak with Apple since 2014, reflecting an ongoing practice spanning public speaking, workshop facilitation, brand strategy, creative entrepreneurship, and business education.
Services: Public Speaking · Brand Strategy Workshops · Workshop Facilitation · Creative Entrepreneurship · Business Education · Strategic Planning · Creative Leadership · Event Programming
New York Mets House | Live Illustration + Pop-Up Window Installation
Sports illustrator, graphic designer, and artist Sophia Chang was commissioned by the New York Mets to create large-scale live illustrations for Mets House NYC, the MLB team’s experiential pop-up in Union Square, New York City. Sophia created original artwork across four exterior windows surrounding the space, transforming the storefront into an illustrated extension of the Mets fan experience.
Created entirely freehand directly on glass, Sophia illustrated each window by hand, including custom lettering drawn backwards so it could be viewed correctly from outside the space. The installation helped transform Mets House into an immersive sports and retail environment, building fan engagement and local excitement around the New York Mets ahead of the baseball season.
The project brought together sports illustration, baseball illustration, live art, environmental graphics, experiential design, retail activation, and sports marketing, using hand-drawn artwork to turn a physical pop-up into a distinctive New York Mets brand experience.
Services: Live Illustration · Sports Illustration · Window Installation · Environmental Graphics · Pop-Up Creative · Retail Activation · Experiential Creative · Hand Lettering · Baseball Illustration · Experiential Design · Environmental Graphics · Window Illustration · Installation Art · Event Creative · Fan Engagement Creative · Pop-Up Design
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™