UberEATS Carrier Bag
Inspired by metropolitan cities that UberEATs thrives in. A commissioned pattern illustration for all delivery carriers.
Growing up in a busy visually-stimulating city like New York - there's a lot of noise. A big goal for me in every project is to create a visual story that invites viewers to stop - just for a few seconds, enough to grab their attention and invite them to share the story.
The story for this project was developing the language of UberEats in metropolitan cities. I thought about the busy streets of New York, San Francisco, Chicago, and I wanted to translate that energy into the graphic. From the characters and personalities that occupy the busy streets to the commuters, the landscape and of course the diversity of food. The combination of all the visuals mixed with brand colors invite viewers to scan through the image and experience the lifestyle of UberEats
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™