Sophia Chang™ x Smashbox Cosmetics
Sophia Chang™ x Smashbox CosmeticsThere is a new generation of entrepreneurs that are flexing beyond what meet the eyes and the whole world is watching. Take New York born and bred illustrator and designer Sophia Chang. Hailing from Queens with an avid spirit for the arts, Sophia is a true product of her environment finding everyday excellence quite comfortable. Her usual attire; sneakers, tech gear and her hair twisted up in a signature bun. For her debut shoot with Smashbox Cosmetics’ #madeatsmashbox program, we decided to unravel the norm and dress Sophia as the poised business beast that she truly is beyond hype.
Creative direction by fellow collaborator Nai Vasha, the suited and booted business style exhales behind the lens of photographer Brian Tampol. Joined by assistant and set designer Dureen Troung, the set speaks to a whimsical romance of pen and paper. The face is the final canvas with the bold yet feminine application of Smashbox Cosmetics by celebrity artist Celina Rodriguez.
Sophia Chang™ x Smashbox CosmeticsThere is a new generation of entrepreneurs that are flexing beyond what meet the eyes and the whole world is watching. Take New York born and bred illustrator and designer Sophia Chang. Hailing from Queens with an avid spirit for the arts, Sophia is a true product of her environment finding everyday excellence quite comfortable. Her usual attire; sneakers, tech gear and her hair twisted up in a signature bun. For her debut shoot with Smashbox Cosmetics’ #madeatsmashbox program, we decided to unravel the norm and dress Sophia as the poised business beast that she truly is beyond hype.
Creative direction by fellow collaborator Nai Vasha, the suited and booted business style exhales behind the lens of photographer Brian Tampol. Joined by assistant and set designer Dureen Troung, the set speaks to a whimsical romance of pen and paper. The face is the final canvas with the bold yet feminine application of Smashbox Cosmetics by celebrity artist Celina Rodriguez.
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™