PowWow Hawaii 2013 x ThatFoodCray
ThatFoodCray and Fresh Cafe joined forces to create a pop-up shop in Hawaii during POW WOW Hawaii 2013! I was asked to create custom graphics for their tees and totes! "POW WOW Hawaii 2013 saw one of its most successful showings to date with several events and initiatives further complementing the main attraction this year. Longtime supporter Fresh Cafe has been an integral part of the POW WOW landscape since its move to Hawaii from Hong Kong, serving as a main base for artists and attendees. To further support POW WOW’s efforts, Tiffany Tanaka of Fresh Cafe teamed with Nicole Fung of food blog That Food Cray !!! on both a small capsule of T-shirts and tote bags as well as a special menu — dubbed the So Fresh So Cray menu. The T-shirts and tote bags feature food-centric visuals by New York’s Sophia Chang while the menu comprises of variations of delicious Hawaiian classics... Source: Hypebeast
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™