NBA All-Star
Packaging Design
I've recently been given the opportunity to work with THE National Basketball Association, aka the NBA!
For this year's 2014 Celebrity All-Star game, each celebrity is given a special custom-made box designed and illustrated by me. The box contains a uniform and the MVP Kevin Hart, received a personalized portrait illustration.
"With the NBA All-Star Weekend officially kicking off with a celebrity game last night, it looks like the Queens-based artist worked with the league on something special for the players participating. Inside the locker room players like Snoop, Wale, and Kevin Hart amongst others had a special box designed by Chang waiting for them. Each box contained a custom jersey and illustrations of each of the players. By the look of Kevin Hart’s face, he might hang these up somewhere in the rafters of his mansion. " Source: Complex Magazine
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™