

Modernism Week 2019: Palm Springs Public Speaking
Read the whole article on VICE here.
“The panel, which spotlit women ...making waves in the world of design, took place during the opening weekend of Palm Springs’ Modernism Week, an annual event honoring the artistic movement that embraced what was the modern world of the 20th century. But this panel defined a new type of modernist thought, one that engages and challenges the guidelines of the 21st century.
The powerhouse team of multi-hyphenate creatives onstage was made of women untethered by the boundaries that typically define their jobs. There was Sophia Chang, an illustrator/brand strategist who, in addition to drawing and designing for brands like Puma, Adidas, and Warby Parker, runs her own creative agency, as well as a health and wellness platform.
Chang, too, upended industry standards in 2014, when she designed Puma’s entire lifestyle collection for men and women — the top grossing line the brand had released at the time. She remembers puzzled customers and press teams asking her how a girl could be designing sneakers, which shocked the Queens native — she’d been a sneaker-head since high school.”

Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™
