Lime Los Angeles Urban Optimist Branding & Merchandise
Sophia partnered with LIME, the top scooter global leader in micromobility. They joined forces to create a series of illustrations to highlight the city of Los Angeles, and key elements that speak to the LIME brand and the local community. Sophia created a supergraphic that shares the story of micromobility within Los Angeles.
Sophia created custom merchandise using the artwork including sweatshirts, pins, and stickers. These limited edition merchandise will be launched in December 2019 at the Urban Optimist Los Angeles showcase.
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™