Foot Locker x Adidas Superstar Customization Experience NYC

Sneaker customization weekend experience at Footlocker Herald Square's pop-up space: NYC33. Hosted by Adidas, guests were able to work with Sophia Chang on custom sneaker illustrations that were live etched on site.




Sophia Chang | Illustrator, Graphic Designer + Art Director


Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.

Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.

Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling

Sophia Chang™