Universal Music Group x Aloft Hotels | Music Tour Poster Illustration
Universal Music Group partnered with Marriott’s Aloft Hotels on a live music tour series featuring artist performances across multiple cities. Sophia Chang was commissioned to create a series of custom illustrated posters for the tour, developing a unique colorway for each city-specific artist performance.
The poster series created a cohesive visual identity across the tour while giving each performance its own distinct expression, bringing together music, illustration, hospitality, and live entertainment.
Services: Poster Illustration · Poster Design · Entertainment Illustration · Campaign Creative · Music & Event Design
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™