UberEATS Night Market | Food Illustration + Event Merchandise Design
To celebrate one billion meals ordered, UberEATS hosted a day-long Night Market experience across New York, San Francisco, and Chicago, bringing together food, culture, and cuisines from across its restaurant community.For the multi-city brand activation, UberEATS commissioned Sophia Chang to create a series of original food-inspired illustrations for custom event merchandise. The artwork expanded on the cuisines and food themes featured throughout the Night Market, giving guests a tangible piece of the experience to take home.
The project brought together commercial illustration, food and beverage, merchandise design, and experiential marketing, translating the energy of the UberEATS brand into collectible merchandise for a major consumer event.
Services: Commercial Illustration · Food Illustration · Merchandise Design · Event Creative · Brand Activation · Food & Beverage Creative
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™