#TodayAtApple Workshop: Brand Strategy Workshop + Creative Speaking | Today at Apple Santa Monica
Sophia Chang was invited to lead Blueprints for Brand Growth, an interactive brand strategy and business workshop designed for small business owners, entrepreneurs, and emerging professionals.
Presented as part of Today at Apple in Santa Monica, the 90-minute workshop translated Sophia’s broader brand strategy methodology into an accessible, hands-on experience focused on helping participants evaluate where their brands are today and build a clearer path toward future growth.
Through guided exercises, attendees worked through brand reflection, goal setting, opportunity development, and strategic planning, leaving the session with an individualized growth framework aligned with their business goals and aspirations.
The engagement marked Sophia’s third invitation to speak with Apple since 2014, reflecting an ongoing practice spanning public speaking, workshop facilitation, brand strategy, creative entrepreneurship, and business education.
Presented as part of Today at Apple in Santa Monica, the 90-minute workshop translated Sophia’s broader brand strategy methodology into an accessible, hands-on experience focused on helping participants evaluate where their brands are today and build a clearer path toward future growth.
Through guided exercises, attendees worked through brand reflection, goal setting, opportunity development, and strategic planning, leaving the session with an individualized growth framework aligned with their business goals and aspirations.
The engagement marked Sophia’s third invitation to speak with Apple since 2014, reflecting an ongoing practice spanning public speaking, workshop facilitation, brand strategy, creative entrepreneurship, and business education.
Services: Public Speaking · Brand Strategy Workshops · Workshop Facilitation · Creative Entrepreneurship · Business Education · Strategic Planning · Creative Leadership · Event Programming
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™