The Studio (MDR) | Fitness Illustration + Brand Artwork
The Studio (MDR) commissioned Sophia Chang to create a series of custom illustrations and animated GIFs for the Los Angeles fitness and wellness brand. Originally developed for the studio, the artwork grew into a lasting part of The Studio (MDR)’s visual identity, living across its physical spaces, retail, merchandise, digital content, and social media for years.The project shows how illustration can extend beyond a single campaign to become a recognizable, ownable brand asset across both physical and digital touchpoints.
Services: Brand Illustration · Commercial Illustration · Animation · Merchandise Design · Retail Creative · Social Content
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™