Oakley International Women’s Day | Brand Illustration + Packaging Design
Sophia’s illustration was developed into custom packaging and branded materials distributed to more than 900 women employees and athletes, extending the artwork into a physical brand experience centered around recognition, community, and women in sport.
The project brought together commercial illustration, packaging design, cultural storytelling, and brand campaign creative, translating an International Women’s Day initiative into a tangible piece of artwork shared across Oakley’s global community.
Services: Commercial Illustration · Brand Illustration · Packaging Design · Campaign Creative · Cultural Marketing · Women’s Sports Creative
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™