NYCFC “Building Together” | MLS Illustration + Times Square Campaign
For NYCFC’s “Building Together” campaign, Sophia Chang created custom illustrations celebrating the re-signing of three key players: Sean Johnson, Alexander Callens, and Alex Ring. The campaign took the announcement beyond the pitch and into the streets of New York City, with Sophia’s artwork appearing prominently in Times Square.
The project brought together sports illustration, player portraiture, and outdoor advertising to turn a team announcement into a citywide NYCFC moment.
Services: Sports Illustration · Athlete Portraits · Campaign Illustration · OOH Advertising · Sports Creative
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™