Adidas × Foot Locker NBA All-Star Weekend | Live Sneaker Customization + Illustration
For NBA All-Star Weekend 2020 in Chicago, Adidas commissioned Sophia Chang to create custom artwork for Adidas Superstar sneakers as part of a live Foot Locker activation.
Sophia customized sneakers live for guests, while her original designs were also available at additional Chicago Foot Locker locations for laser etching. The activation brought together basketball culture, sneaker customization, illustration, retail, and live experiential marketing during one of the NBA’s largest annual events.
Services: Live Illustration · Sneaker Customization · Footwear Illustration · Experiential Design · Experiential Marketing · Retail Activation · Sports Illustration · Graphic Design · Event Creative · Live Brand Activation
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™