JBL Audio Campaign and Packaging Design
JBL spotlights 5 “new-age professionals” to inspire next generation of creators in new launch. Premium audio brand JBL is launching the second iteration of the “For Professionals Only” campaign in partnership with creators who are blazing their own trails to not only turn their passions into careers, and inspire the next generation of creators within their communities. JBL hires Sophia Chang to create the campaign illustrations and packaging for the seeding boxes.
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Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™