Gatorade × Walmart | Sports Illustration + Product Launch Campaign
Sports illustrator and designer Sophia Chang was commissioned by Gatorade to create an original illustration supporting the launch of a new Gatorade sports drink at Walmart.
The project brought together sports illustration, commercial illustration, product marketing, and retail creative, using original artwork to introduce the new beverage to consumers within one of the country’s largest retail environments.
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SERVICES PROVIDED
Sports Illustration · Commercial Illustration · Product Illustration · Campaign Illustration · Retail Marketing Creative · Product Launch Creative · Graphic Design · Brand Illustration
The project brought together sports illustration, commercial illustration, product marketing, and retail creative, using original artwork to introduce the new beverage to consumers within one of the country’s largest retail environments.
SERVICES PROVIDED
Sports Illustration · Commercial Illustration · Product Illustration · Campaign Illustration · Retail Marketing Creative · Product Launch Creative · Graphic Design · Brand Illustration
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™