Gatorade 50th Anniversary | Brand History + Sports Illustration
Gatorade commissioned sports illustrator and designer Sophia Chang to create a series of custom illustrations celebrating 50 years of the iconic Gatorade Bolt and the evolution of the brand through the decades.
Sophia developed original artwork exploring Gatorade’s history and connection to sports culture, including illustrations featuring the Gatorade bottle, soccer, the New York Jets, and visual references to the brand’s evolution over the past 50 years.
The project combined sports illustration, brand heritage, archival storytelling, and commercial illustration to celebrate Gatorade’s legacy across professional sports, athlete culture, and generations of sports marketing.
SERVICES PROVIDED
Sports Illustration · Commercial Illustration · Brand Illustration · Brand Heritage Illustration · Editorial Illustration · Archival Storytelling · Sports Marketing Creative · Graphic Design · Visual Storytelling
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™