Coinbase × New York Liberty × Round21 at Barclays Center | WNBA Sports Illustration + Experiential Design
Sports illustrator and designer Sophia Chang partnered with Coinbase and the New York Liberty on a creative collaboration connecting women’s professional basketball, technology, culture, and fan engagement.
Created around the WNBA’s New York Liberty, the project brought Sophia’s visual language into a brand partnership at the intersection of women’s sports and basketball culture, extending the collaboration through illustration, design, and a physical fan-facing experience.
The project builds on Sophia’s broader work across professional basketball and women’s sports, combining sports illustration, brand partnerships, experiential creative, and cultural storytelling.
Created around the WNBA’s New York Liberty, the project brought Sophia’s visual language into a brand partnership at the intersection of women’s sports and basketball culture, extending the collaboration through illustration, design, and a physical fan-facing experience.
The project builds on Sophia’s broader work across professional basketball and women’s sports, combining sports illustration, brand partnerships, experiential creative, and cultural storytelling.
SERVICES PROVIDED
Sports Illustration · Basketball Illustration · WNBA Creative · Experiential Design · Brand Partnership Creative · Fan Engagement Creative · Sports Marketing · Graphic Design · Cultural Storytelling
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™