Services: Custom Lettering · Logo Lettering · Entertainment Branding · Sports Media Design · Visual Identity · Graphic Design
Bleacher Report x Taylor Rooks | Custom Lettering + Show Logo Design
Bleacher Report commissioned Sophia Chang to create custom lettering for the logo of “Take It There with Taylor Rooks,” the digital interview series hosted by sports journalist and broadcaster Taylor Rooks.
Sophia developed the hand-drawn lettering used to help establish the series’ visual identity, bringing an original graphic element to the show’s branding across Bleacher Report’s digital sports and entertainment platform.
The project brought together custom lettering, logo design, sports media, and entertainment branding, translating the personality of the series into a distinctive visual mark.
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™