Bad Badger Treats | CPG Branding + Packaging + Character Design
Sophia Chang partnered with Bad Badger Treats to develop the brand identity, character system, packaging, and digital experience for a family-focused nutrition brand created to make healthier choices easier for kids and parents.
From the visual identity and brand system to packaging and website design, Sophia helped shape Bad Badger into a cohesive consumer brand built around a playful but purposeful idea: fueling little bodies for big adventures.
At the center of the brand is the Bad Badger character, developed by Sophia with a distinct personality and visual language designed to bring the brand to life. Through a series of custom illustrations, the character appears across different settings, activities, and adventures, creating an expandable storytelling system that can evolve alongside the brand across packaging, digital, social, merchandise, and future products.
The broader identity balances the imagination and personality of a kids’ brand with the clarity and trust needed to communicate nutrition to parents. Together, the character, packaging, and visual system create a recognizable consumer experience across physical and digital touchpoints.
From the visual identity and brand system to packaging and website design, Sophia helped shape Bad Badger into a cohesive consumer brand built around a playful but purposeful idea: fueling little bodies for big adventures.
At the center of the brand is the Bad Badger character, developed by Sophia with a distinct personality and visual language designed to bring the brand to life. Through a series of custom illustrations, the character appears across different settings, activities, and adventures, creating an expandable storytelling system that can evolve alongside the brand across packaging, digital, social, merchandise, and future products.
The broader identity balances the imagination and personality of a kids’ brand with the clarity and trust needed to communicate nutrition to parents. Together, the character, packaging, and visual system create a recognizable consumer experience across physical and digital touchpoints.
Services: Brand Identity · Character Design · Character Development · Brand Mascot Design · Creative Direction · Packaging Design · CPG Design · Web Design · E-Commerce Design · Graphic Design · Art Direction · Visual Storytelling
Sophia Chang | Illustrator, Graphic Designer + Art Director
Sophia Chang is a multidisciplinary illustrator, graphic designer, and art director working across culture, sports, fashion, food, entertainment, and lifestyle. Her work spans commercial illustration, brand campaigns, graphic design, art direction, merchandise, packaging, experiential creative, and visual storytelling for global brands, agencies, and emerging businesses.
Born and raised in Queens, New York splitting time in Los Angeles, Sophia brings together cultural perspective, visual storytelling, and strategic thinking to create work that connects brands with people in meaningful and memorable ways.
Selected Capabilities: Commercial Illustration · Graphic Design · Art Direction · Branding · Campaign Creative · Packaging · Merchandise · Experiential · Visual Storytelling
Sophia Chang™